When selecting a brand for a new salon, the key is not to choose more brands, but to determine whether the brand direction can support the service mix and customer communication during the initial stage of opening.
A new salon should first assess whether the brand is easy to train staff on, facilitates service pricing, and supports new-customer conversion and repeat purchases, rather than introducing too many directions at once.
It is recommended to determine the salon’s positioning, target customers, and core treatment services first, and then select one or two directions for stable implementation.
Do not enter into a partnership impulsively because of promotional recruitment incentives or short-term campaigns. A new salon needs to pay closer attention to inventory, cash flow, and service standards.
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