Brands focused on sensitive-skin care require more careful judgment regarding the boundaries of their messaging, product-use procedures, and methods of communicating with customers.
Salon owners should pay particular attention to whether the brand’s materials avoid medicalized language and whether employees can communicate with customers in a gentle, clear manner without making excessive promises.
It is recommended to first establish customer consultation records and a care-feedback mechanism before determining whether it is appropriate to introduce a brand in this category.
Do not promise treatment, disease repair, or medical effects. Content related to sensitive skin should remain within the language and scope of lifestyle beauty care.
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