Whether a body care–focused brand is suitable for a salon depends on customer needs, service design, employees’ operating capabilities, and the long-term ability to manage services.
Salon owners should focus on whether the brand can support standardized service procedures, employee training, consumables cost control, and ongoing communication with customers.
It is recommended to first confirm that the salon has the capacity to provide body care services and a customer follow-up system before considering the introduction of a brand in this category.
Claims involving slimming or body shaping, as well as statements implying therapeutic or medical effects, must not be used. Body care brands should remain within the boundaries of everyday beauty service settings.
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